Post by huangshi715 on Feb 15, 2024 6:41:45 GMT
Image source Compared to the keyword-focused Google Adwords campaign they had just run, ScienceLogic got 217% more leads – all while reducing the cost of the campaign by 82%. How to apply this to your own marketing campaigns Identify your most important buyer personas. For each persona, choose a lead generation incentive that will be attractive to them and place it on a dedicated landing page. Use LinkedIn’s ad targeting feature to drive traffic to those landing pages. Get as granular as you can about your buyer personas; , title and job function.
2. Use ad rotation to prevent banner blindness and find your best performers When SEER Interactive started used LinkedIn ads, they found that a simple change in strategy made a big difference Vietnam Email List in the campaign’s success. Instead of sticking to one ad per campaign, SEER found it more effective to create a bank of at least different eight ads for rotation. Not only did this help them prevent banner blindness, it helped them determine which of their ads performed best.
When they selected a winning ad, a single week of traffic resulted in a 152% spike in clicks and a 900% boost in conversions. rsz_image04 (1) SEER Interactive rotated their LinkedIn ads to determine a winner. When they selected a best-performing ad, they saw a dramatic jump in clicks and conversions. How to apply this to your own marketing campaigns LinkedIn gives you the option to allow ads to rotate evenly or to allow their algorithms to pick a champion. I would recommend allowing them to rotate evenly – LinkedIn’s algorithm is known to quickly pick a winner and choose to show that ad more frequently, which can skew results. Make sure you allow your test to run for several weeks to ensure a large sample size.
2. Use ad rotation to prevent banner blindness and find your best performers When SEER Interactive started used LinkedIn ads, they found that a simple change in strategy made a big difference Vietnam Email List in the campaign’s success. Instead of sticking to one ad per campaign, SEER found it more effective to create a bank of at least different eight ads for rotation. Not only did this help them prevent banner blindness, it helped them determine which of their ads performed best.
When they selected a winning ad, a single week of traffic resulted in a 152% spike in clicks and a 900% boost in conversions. rsz_image04 (1) SEER Interactive rotated their LinkedIn ads to determine a winner. When they selected a best-performing ad, they saw a dramatic jump in clicks and conversions. How to apply this to your own marketing campaigns LinkedIn gives you the option to allow ads to rotate evenly or to allow their algorithms to pick a champion. I would recommend allowing them to rotate evenly – LinkedIn’s algorithm is known to quickly pick a winner and choose to show that ad more frequently, which can skew results. Make sure you allow your test to run for several weeks to ensure a large sample size.