Post by huangshi715 on Feb 15, 2024 7:57:25 GMT
bourbon boots The campaign ran twice for three days and brought the company an 1000% increase in site traffic, 30,000 captured email addresses, and a 1300% increase in Pinterest-led revenue. According to another Bourbon & Boots case study, using Pinterest gave the company better ROI than both Facebook ads and paid search. The study says that shoppers referred from Pinterest tend to spend more and buy more often, from other channels.
Apply this to your own marketing campaigns Want to leverage influencer Japan Email List social proof in your next marketing campaign? It’s as simple as this: Let influencers and strategic partners add to your boards on your Pinterest so they can create momentum and buzz – and bring you social proof. Link influencer pins to dedicated landing pages to capture leads for nurturing. 4. Surprise referral traffic from Pinterest with a discount Can you guess what Gardener’s Supply Company sells? (Hint: it’s not UFOs.) The company had been using Pinterest for a while and although they were getting lots of traffic, they just weren’t getting the conversions they expected.
So they did something different, creating a campaign that targeted visitors sent to their homepage from Pinterest. They added a popup that collected emails and offered free shipping on orders of $75 or more – a nice element of surprise to delight visitors. gardeners_evergage Image source. A simple change to their site, but implementing it brought Gardener’s Supply a 3x increase in purchases from Pinterest referral traffic. Apply this to your own marketing campaigns Though Gardener’s Supply targeted traffic to their homepage, the same tactic could work awesomely on the landing page for your next campaign: Create targeted welcome messages for referrals from Pinterest to increase relevancy.
Apply this to your own marketing campaigns Want to leverage influencer Japan Email List social proof in your next marketing campaign? It’s as simple as this: Let influencers and strategic partners add to your boards on your Pinterest so they can create momentum and buzz – and bring you social proof. Link influencer pins to dedicated landing pages to capture leads for nurturing. 4. Surprise referral traffic from Pinterest with a discount Can you guess what Gardener’s Supply Company sells? (Hint: it’s not UFOs.) The company had been using Pinterest for a while and although they were getting lots of traffic, they just weren’t getting the conversions they expected.
So they did something different, creating a campaign that targeted visitors sent to their homepage from Pinterest. They added a popup that collected emails and offered free shipping on orders of $75 or more – a nice element of surprise to delight visitors. gardeners_evergage Image source. A simple change to their site, but implementing it brought Gardener’s Supply a 3x increase in purchases from Pinterest referral traffic. Apply this to your own marketing campaigns Though Gardener’s Supply targeted traffic to their homepage, the same tactic could work awesomely on the landing page for your next campaign: Create targeted welcome messages for referrals from Pinterest to increase relevancy.