Post by huangshi715 on Feb 15, 2024 8:58:01 GMT
CLICK TO TWEET Demian Farnsworth – Gating content helps build relationships Copyblogger’s chief copywriter, Demian Farnsworth, believes that gating content helps you build a relationship with your ideal prospects. damian-farnsworth“Most people, in some capacity, are publishing online for the purpose of building an audience around whom they can build a business. And gated content helps you elevate that relationship. Holding something back identifies those who are more serious. The blog post draws in a crowd and builds trust .
If it’s a valuable download, more trust is accumulated.” And that’s exactly Papua New Guinea Email List what drives optins: trust. Trust drives optins. Gating your content helps build a relationship with your leads. CLICK TO TWEET Ian Rhodes – Give your prospects the option While Demian believes a gate can help you build relationships, Ian Rhodes believes you can build relationships better without the gate. ian-rhodes“I don’t believe in content gates for one simple reason. If the information you’re putting out is truly worthy of my time, I’ll naturally want to receive more. I’ll be hooked. How will I receive more? That’s my call.
Email, RSS, Twitter follow, Linkedin connection. Give me easy access to your information and I’ll be your biggest customer. Your biggest advocate. That should be the real intent of your content.” Rather than putting his stock in leads, he’s looking for advocates – people who know what you believe in and want to put your ideas into practice in their business. And interestingly, he’s found a practical way to gather emails from people without resorting to an optin form.
If it’s a valuable download, more trust is accumulated.” And that’s exactly Papua New Guinea Email List what drives optins: trust. Trust drives optins. Gating your content helps build a relationship with your leads. CLICK TO TWEET Ian Rhodes – Give your prospects the option While Demian believes a gate can help you build relationships, Ian Rhodes believes you can build relationships better without the gate. ian-rhodes“I don’t believe in content gates for one simple reason. If the information you’re putting out is truly worthy of my time, I’ll naturally want to receive more. I’ll be hooked. How will I receive more? That’s my call.
Email, RSS, Twitter follow, Linkedin connection. Give me easy access to your information and I’ll be your biggest customer. Your biggest advocate. That should be the real intent of your content.” Rather than putting his stock in leads, he’s looking for advocates – people who know what you believe in and want to put your ideas into practice in their business. And interestingly, he’s found a practical way to gather emails from people without resorting to an optin form.